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For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal values. Through the construction and conveyance of the corporate persona, they aimed to convince citizens that they share common aspirations - and moreover that their corporate soul works as a beneficent force in

Title : Public Relations and the Corporate Persona: The Rise of the Affinitive Organization
Author : Burton Saint John III
Language : en
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Type : PDF, ePub, Kindle
Uploaded : Apr 03, 2021

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